The VisitEngland (prior to 1999 the English Tourist Board and between 1999 and 2009 English Tourism Council) is the tourist board for England. In 2003 it merged with the British Tourist Authority to form VisitBritain. In April 2009, VisitEngland was re-launched as a separate corporate body, no longer part of VisitBritain.[1]
For marketing purposes England is now served by an official website called EnjoyEngland. Its stated mission is: "to grow the value of the domestic tourism market by encouraging people to spend more on tourism throughout the English regions, throughout the year."[2]
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The English Tourist Board has an award of quality, given to holiday accommodation. The "Enjoy England Quality Rose" is given to hotel, bed and breakfast, holiday cottages and other holiday accommodation.
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